Cycle What? is an initiative of Bond Beter Leefmilieu. is the expression of streetstyle, fashion and bicycle culture, all combined into one, in Belgian cities.

We built this blog because we felt like there was an open gap staring at us. Inspired and approved by Copenhagen Cycle Chic and to support our national bicycle promotion campaign Met Belgerinkel naar de Winkel, which is completely inspired by fashion this year, we felt like the stylish bikers out there, doing their daily thing, on the Belgian streets deserve their special spot.

Why? Because they rule. Simple as that. They are expressing themselves on two wheels, working their healthy bodies and pumping oxygen into our cities. Because they’re fashionable. And they are fabulous to look at.

There are tons of them out there, all you have to do is open your eyes – and grab your camera.
So join us. Send your photos to info[a]

And throw in a little story, while you’re at it.

All photos are copyright and the people who snapped them, unless otherwise noted.
These photos are made in public places. If you see yourself in a photo and you are not amused, let us know and we’ll gladly and immediately remove it. Don’t worry though, we’ll still think you’re cycle chic.

Read the official Cycle Chic Manifesto.

Cycle Chic is a registred trademark.

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